Since Brazil remained internally united despite the size of our country, we believe we have scaling in our culture. In fact, the lower cost of living is consequence of the interesting strategies this country creates to scale. Our clients hired us because we offer cheaper technical hours than US or EU. But they stayed because we scaled their business when they were struggling to do it.

“Botecos” are a common low-cost bar in Brazil. Its secret is to simplify at the point the owner can't remove anything else from a tiny blackboard. If something can't be done simply and don't sell much, it won't worthy. In the same way, if you already know what your user needs, we can help you to plan the simplest way to offer it with building blocks that are only customized if necessary.

“Boteco's” regular customers don’t care about fancy decorations, but care about good food and beverage. Similarly, if your user is looking for data and reports, it may be a good idea to avoid complex user interfaces that can be hard to integrate with other systems and can shift the focus of what matter the most.

The waiter is the soul of the "boteco". Normally the owner set the customer service culture by his own example, but is the waiter's authenticity that makes it natural. In parallel, instead of managing thousands of rules and exceptions, it's often practical to define case scenarios and let the rules be automatically generated to conform to it.

The clear definition of specific ingredients also enables a region with optimal weather to specialize on certain products and to take advantage of the scale economy. Conversely, if your data isn't grouped and structured, it will be slow to query. A well designed relational database outperforms a naive design while avoid the non-relational databases hidden complexity.

The crops take 1 years to grow, but it takes only 1 day to the "boteco" to prepare the meal. The slowest part is improved by centralizing the production and using a flexible mesh of trucks to delivery it fresh. The Web also enables you to have huge centralized server and thin clients. This focus on speed up the slowest part of the process, resulting in efficiency and cost savings.

In conclusion, technology is all about cost. You can't make profit if your system only works with a lot of technical hours and expensive infrastructure. If you're willing to scale your business on budget, you need someone that worker smarter, not harder. For a business system, you can save a lot of technical hours by telling the computer WHAT you want (using Bash, PosrgreSQL and Camel) and let it figure out HOW to achieve it. For scaling scenario, you can save a lot in the infrastructure bill by having a huge database that centralize the data and the most of workload.